Content is the stuff you publish, which covers writing, visuals, video, presentations, etc.Content is information presented with a purpose and distributed to people in a form through a channel.This includes the internet, cinema, television, radio, audio CDs, books, magazines, physical art, and live event content. Content is the information contained within communication media.What is Content?Ĭontent is a broad subject, which means defining it may not be as easy as one might think.įor example, when you conduct a search for “ What is content”, you’re presented with varying definitions, including the following: If you are wondering what that means for you and how you can make use of it in your own business, then read the rest of this post to discover everything you need to know about what a content creator is, the types of content creators out there, and how you can become a successful content creator.īut before we can define what a content creator is, I think it’s important to first take a step back and look at what content is in the first place. This will help your own brand appear high up in searches for it, rather than being swamped by adverts and rivals who have a higher authority or are playing advanced SEO strategies to appear ahead of your own brand.įrom bloggers to influencers, you’ve seen people create all kinds of entertaining, engaging, and educational content that is expressed through different media arms and channels.
That they appear on high authority legal sites to improve your own authority.That they link back to your site as much as possible.Ensure your company brand names are spelled correctly in their wider use around the internet.The key with off-page SEO is to maximize the brand impact it has on your site, helping to build its authority and improve its status in a Google-search-dominated world. Every interview or thought piece for a law site adds to the overall image of your company and its place in the legal profession.įor lawyers, the brand is typically the company name, or any unique products or services it sells. Here are the key stages of off-page SEO for law firms: Brand building in lawĮvery case you take, any event you go to, and each conference you participate in or sponsor is part of any law firm’s overall brand-building effort. There are so many other aspects of off-page SEO and there are several strategies and techniques you can use to boost them. And if it was a video interview, use a few clips over time for regular promotion, or share the whole thing on your own social video pages to generate interest – all from one interview. And you can then use the piece to do some social media sharing. You would expect to get a link from that article to your practice site. So, you might take part in an interview on the latest in compliance/biz-law/class action or another relevant area for another site. The aim here is to generate cumulative results with the greatest reward for a small amount of effort. Off-page SEO refers to anything that you do beyond your own business website. Follow these techniques to bring balance to your SEO and improve your results. An often overlooked part of the equation, especially among busy legal teams is delivering strong off-page SEO alongside the typical focus on your on-page efforts. There is no secret to good SEO other than making a solid effort across all aspects to deliver the best legal and related business content that meets Google’s current (and likely future) guidelines to get good search placement and page rankings.
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